Reporting to the CEO, the VP of Sales will be responsible for ensuring the integrated commercial success of the Company. The role will require a combination of strong selling skills with strong marketing, business development, and executive leadership skills. They will act and think as an organizational leader, heading up the Sales department while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission and ethos of the Company. They must maintain a collaborative partnership with the Supply Chain, Marketing, and Finance departments to ensure maximum profitability and administrative efficiency. This executive needs to be strategic, bring senior-level experience, be connected to the local, regional and global markets, and have a proven track record of success as evidenced by their results.