Reporting to the CEO, the VP of Sales will be responsible for ensuring the integrated commercial success of the Company. The role will require a combination of strong selling skills with strong marketing, business development, and executive leadership skills.
They will act and think as an organizational leader, heading up the Sales department while inspiring confidence and generating excitement, enthusiasm and commitment towards the mission and ethos of the Company. They must maintain a collaborative partnership with the Supply Chain, Marketing, and Finance departments to ensure maximum profitability and administrative efficiency. This executive needs to be strategic, bring senior-level experience, be connected to the local, regional and global markets, and have a proven track record of success as evidenced by their results.
ACCOUNTABILITIES
- Provide strategic leadership and determine the commercial path to growth and profitability for the brand’s portfolio of products, ensuring the delivery of the sales plan.
- Lead sales, business development, trade promotion, and data analytics.
- Develop new processes and refine sales infrastructure to effectively and consistently deliver the annual sales plan.
- Inspire and motivate a Sales team of 20+ by empowering team members to make decisions, solidify new business, and execute best in class product displays in stores.
- Cultivate a high-performing, collaborative, and consumer-obsessed team culture that champions creativity, accountability, and shared success.
- Manage and motivate distributors and brokers to ensure sales targets are met or exceeded.
- Hold themselves and their team accountable for forecast accuracy.
- Lead the development of the annual plan, deploy quotas to the team, hold the team accountable, and deliver or exceed the sales goals.
- Influence, support, and lead the development and execution of base business and the go-to market strategy for the innovation pipeline.
- Develop and measure sales performances metrics to ensure outstanding execution.
- Establish and monitor progress against key performance indicators.
- Identify and develop new market opportunities for the company’s product portfolio.
- Develop and administer incentive plans which motivate individuals and drive results against current objectives.
QUALIFICATIONS
- Must have prior experience in the CPG industry, specifically within food and beverage. Category depth is flexible, but sector familiarity is essential.
- Has led a similar combined Sales organization, with a proven playbook and strategic POV on how to drive brand and business growth.
- Experience in successfully growing premium positioned or luxury brands in the consumer products space.
- Background in both startup/challenger and legacy brand environments, with the ability to flex between scrappy, hands-on execution and long-term strategy.
- Proven ability to grow revenue in key food and beverage channels, including but not limited to Costco, Wal-Mart, Target, Whole Foods, and Traditional Grocery.
- Experienced at managing large (20+) diverse and geographically remote teams.
- Demonstrated skills, knowledge, and experience in the design and execution of business plans and strategies.
- Capacity to conceptualize as well as operationalize commercial strategies.
- Must demonstrate a track record of making data driven decisions that successfully drove results.
- Experience successfully optimizing the combination of direct sales and broker network to maximize growth, effectiveness, and profitability.
- 15-25%+ Travel
COMPENSATION + LOCATION
Anticipated Base will range from $230-$280k with an annual bonus and LTIP target.
This role is based in Oakland, CA and employees are in office a minimum of 3 days a week.
