We are seeking a seasoned Business Leader to provide end-to-end leadership at the organization. The Business Leader is a highly strategic and operational executive responsible for the end‑to‑end performance of the brand and business. This is a General Management role, with leadership accountability across R&D, Sales, Marketing, Supply Chain, Operations, Finance, HR, Legal, and IT. This leader has full P&L accountability, drives long‑term strategy, protects the brand, and ensures operational excellence across all functions. This role carries full accountability for business performance, systems, talent, culture, and infrastructure required to drive success. The Business Leader is expected to scale the brand through deep consumer centric knowledge, translate insights into differentiated products, compelling value propositions, and effective go-to-market execution. Equally important, this leader will play a central role in galvanizing the team as one cohesive business, fostering trust, alignment, and shared purpose. This role uniquely blends brand stewardship, consumer insights, product, innovation, leadership, and general management responsibility—leading the brand through its next chapter of profitable growth while preserving authenticity, quality, and deep connection to consumers and communities.