The Vice President, Sales for Asia Pacific (APAC), will lead and manage all aspects of the business within the region, with a primary focus on distributor management and key brand relationships. This senior executive role relies on deep partnership and integration with those brand partnerships, driving revenue growth, ensuring brand integrity, and executing seamless sales and merchandising integration across diverse Asian markets.
ACCOUNTABILITIES
- Oversee the company business for key accounts for Greater China and all Asia Pacific countries, ensuring strategic alignment with key brand partnership regional goals.
- Lead and support local distributor teams to achieve sales targets and ensure best-in-class retail execution in line with brand partnership expectations.
- Foster, manage, and continuously improve relationships with key account teams at all levels and across geographies, assuring effective communication and collaboration.
- Develop and execute a rolling three-year strategic plan, covering revenue and margin targets, product assortments, distribution channels, and operational initiatives for profitable growth.
- Forecast annual and seasonal revenue plans for each market and distributor in the region, driving margin improvement and performance.
- Build cross-functional bridges between sales, merchandising, product, finance, legal, and operations functions to guarantee execution of the Company's plans, compliance with key account requirements and regional market dynamics.
- Align Company product strategies with retail channels, including DTC, NFS, NSP, NSO, and Digital, ensuring coordinated merchandising activities.
- Represent Company in brand partnership-specific forums, seasonal planning meetings, and CSI/KAPM meetings across China, Korea, Japan, and other APAC markets.
- Perform regular market visits to key cities across Greater China and APAC, providing distributor oversight and brand stewardship.
- Ensure all product tools and go-to-market elements are prepared for key accounts in China and other regional launches.
- Report on market trends, distributor performance, and competitive activity, promptly adapting strategies as needed.
- Champion key account integration initiatives, supporting seamless onboarding and alignment between Company, external partners, and distributors.
- Provide ongoing coaching and guidance to distributor teams, maintaining brand standards and operational consistency.
QUALIFICATIONS
- Minimum 10-15 years’ proven experience in international sales management within leading sporting goods brands, with direct China/APAC exposure.
- Deep understanding of Greater China’s business landscape, distribution networks, retail formats, and cultural intricacies.
- Demonstrated ability to manage complex distributor businesses, negotiate strategically, and build productive client relationships.
- Strong English and Mandarin Chinese communication skills, both written and verbal.
- Bachelor’s degree in business, marketing, or a related field; advanced degree preferred.
- Experience in a matrixed environment, balancing HQ objectives with local needs.
- Strong entrepreneurial and influencing skills.
- Exceptional relationship-building and cross-cultural management abilities.
- Excellent presentation skills; able to articulate strategy and vision succinctly.
COMPENSATION
The target compensation is up to $250k base, plus other incentives.
LOCATION
- Position is based out of either Los Angeles or Shanghai
- Regional travel up to 25%; International travel up to 10%
