The Vice President of Sales is a key member of the Leadership Team at the intersection of strategy, technology, and customer journey. Reporting to the CEO, this role is tasked with leading the revenue generation process for the Company. This position embraces a holistic view of the customer lifecycle to optimize revenue-generating activities through organic, comprehensive, and collaborative sales strategies and operations

As a member of the Company's Leadership Team, this position plays a vital role in overseeing day-to-day operations across the organization. The Leadership Team is responsible for solving problems and ensuring aligned action and collective responsibility for the Company's performance and ultimate success. This success includes responsibility for the development of each team member for which this role leads, building a solid communication channel, and addressing challenges and opportunities as they arise

ACCOUNTABILITIES

Strategic Leadership

• Ability to develop and execute long-term revenue strategies.
• Skill in aligning sales, marketing and customer success efforts
• Capacity to translate company vision into actionable revenue plans
  
  

Sales Expertise

• Deep understanding of sales methodologies and best practices
• Proven track record in closing complex, high-value deals
• Ability to build and motivate high-performing sales team
  
  

Data Analysis and Financial Acumen

• Ability to manage budgets and revenue modeling
• Skill in forecasting and reporting on revenue performance
• Proficiency in analyzing sales, marketing, and customer data
  
  

Market Knowledge

• Deep understanding of industry trends and competitive landscape
• Ability to identify new market opportunities
• Skill in adapting strategies to changing market conditions
  
  

Negotiation and Communication

• Strong negotiation skills for high-stakes deals
• Excellent verbal and written communication abilities
• Skill in presenting complex information to diverse audiences
  
  

Talent Development

• Ability to recruit and retain top revenue-generating talent
• Skill in coaching and developing team members
• Commitment to building a diverse and inclusive revenue organization
  
  

Innovation and Adaptability

• Openness to new ideas and approaches in revenue generation
• Ability to adapt strategies in response to market changes

QUALIFICATIONS

• Bachelor’s degree in business or communications, or related field required or equivalent experience in lieu of degree required.
• Minimum twelve (12) years sales or business development experience with product and category required; prior experience with major accounts and sales representative management is beneficial; Outdoor or Sports Industry experience beneficial.
• Solid understanding of Excel, Word, Gmail/Outlook, CRM software (we use Zendesk) required.  ERP knowledge preferred.
• Current driver’s license with good driving record is required.
• Excellent communication and presentation skills.
• Strategic thinker, able to plot a path forward for our distribution network.
• Highly developed skills in organization and discipline to maintain level of execution for the department.
• Ability to hold subordinates accountable for excellent level of effort and achievement.
• Must be motivated and able to make decisions independently.
  
  

LOCATION 

• Able to work from our Longmont, CO or Oakland, CA office, in alignment with our current hybrid policy: four days in the office and one day remote. (subject to policy change) 
• Monthly travel anticipated, up to 50% of time. Travel to visit customers in the US and Europe, including attending trade shows and selling shows.
  
  

COMPENSATION

• Base compensation starts at $195k with 20% bonus and options