Reporting to the Chief Commercial Officer, the Vice President of Marketing is responsible for leading the marketing strategy and strengthening the brand to drive profitable and sustainable growth. This position provides strategic, execution, and organization leadership across Brand Marketing, Brand Design, Commercial, Innovation, and Marketing Communications functions.
KEY ACCOUNTABILITIES
-
Lead Brand Marketing & Commercial, Innovation, Brand Design, and Marketing Communications teams, establishing clear priorities and accountability across the functions.
-
Develop and execute 3–5-year marketing and brand strategy aligned with business objectives.
-
Manage marketing budget and prioritize investments to maximize growth and profitability.
-
Lead brand, product, packaging, and pricing strategies to strengthen consumer relevance and drive profitable growth.
-
Deliver a cohesive brand experience across products, communications, and consumer touchpoints.
-
Lead consumer-driven innovation and stage gate process from opportunity identification through commercialization.
-
Leverage consumer insights, market research, competitive intelligence, and analytics to identify growth opportunities and inform business decisions.
-
Lead integrated marketing strategies and leverage internal resources and external agency partners.
-
Partner with sales leadership to align marketing, innovation, pricing, and go-to-market strategies.
-
Build strong cross-functional partnerships across the business.
-
Develop a high-performing marketing organization.
-
Comply with food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
REQUIREMENTS
-
Strong knowledge of CPG marketing, including brand strategy, consumer insights, innovation, portfolio management, and integrated marketing.
-
Strong financial acumen with ability to connect marketing strategy to profitable growth.
-
Ability to leverage consumer, market, and performance insights to drive strategic decisions.
-
Demonstrated ability to develop and execute long-term brand and marketing strategies.
-
Proven ability to develop high-performing teams and build strong cross-functional partnerships.
-
Advanced strategy, communication, decision making, and influencing skills.
-
Ability to lead through change, balance competing priorities, and translate strategy into execution.
-
Commitment to the organization's purpose, values, culture, and brand integrity.
-
Ability to read, understand, and communicate information in English.
-
Champion company values; respect, teamwork, accountability, and determination.
-
Ability to work in an environment where exposure to potential food allergens is or may be present.
EDUCATION AND EXPERIENCE
-
Bachelor’s degree in Marketing, Business, or related field.
-
MBA degree preferred.
-
12 + years of progressive CPG Marketing experience, preferably within food CPG.
-
5 + years of Marketing leadership managing multiple marketing disciplines and teams.
LOCATION
This role is based in Portland, Oregon. This is an in-person position 5 days a week in office.
