Reporting to the Chief Marketing Officer, the Vice President of Digital is responsible for leading and executing the company’s digital strategy, encompassing digital marketing initiatives and site operations. This role requires a strategic thinker with a proven track record in digital transformation, e-commerce strategy, and team leadership, as well as a deep understanding of the digital landscape.
ACCOUNTABILITIES
Strategic Leadership:
- Develop and execute a digital strategy that aligns with overall business goals and objectives
- Monitor industry trends and adapt strategies as needed to maintain a competitive edge
Team Management:
- Lead and inspire a diverse team of digital marketing and site operations professionals, fostering a collaborative and high-performance culture
- Provide mentorship and professional development opportunities for team
Digital Marketing Oversight:
- Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, analytics and all forms of paid digital advertising
- Ensure the execution of effective campaigns that drive engagement and conversion
E-Commerce and Site Operations Management:
- Manage e-commerce platform and digital sales channels, optimizing site operations to enhance user experience, increase online sales, and ensure seamless functionality
- Implement best practices for site performance, navigation, and customer journey
Data-Driven Decision Making:
- Utilize data analytics and consumer insights to inform strategy, drive improvements, and enhance customer experiences
- Create and manage key performance indicators (KPIs) to measure success and ROI across both marketing and site operations
Collaboration:
- Partner with cross-functional teams, including IT, Product Development, and Sales, to ensure alignment of digital initiatives with organizational goals, while also fortifying operational efficiency
Budget Management:
- Develop and manage the digital marketing and site operations budget.
- Allocation resources to maximize ROI across all digital initiatives
Innovation and Trends:
- Stay ahead of digital marketing trends, technologies, and best practices,
- Action solutions that enhance digital capabilities and customer engagement.
QUALIFICATIONS
- Strong understanding of digital marketing channels and site operations strategies.
- Proven track record of driving revenue growth through digital and operational initiatives.
- Exceptional leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong communication and interpersonal skills.
- Proficient in digital marketing tools, e-commerce platforms, and site management technologies.
- Strategic thinker with a results-oriented mindset.
- Ability to work in a fast-paced and dynamic environment.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Business or related field; MBA preferred.
- 15 years’ experience in digital marketing and site operations,
- 5+ years in a leadership role
LOCATION
This position is remote for candidates based in Pacific or Mountain time and will require travel to Huntington Beach, CA.
COMPENSATION
The base salary range for this role is $280,000-$300,000
