The Senior Vice President, Americas & EMEA Sales is a newly created, high-impact leadership role reporting directly to the CEO. This executive will lead the commercial transformation across the Americas and Europe, shifting the organization from a reactive sales approach to a proactive, strategic account management model.
This role is responsible for defining and executing the go-to-market strategy, optimizing account coverage, and driving sustainable revenue growth across key global accounts. A central mandate is to strengthen and rebuild executive-level relationships with major footwear and apparel brands, positioning the company as a preferred strategic partner.
The SVP will oversee a team of six direct reports (four in the U.S. and two in Europe) and play a critical role in aligning global sales efforts with product development and regional strategies. This leader will also take ownership of outbound marketing and commercial planning, partnering cross-functionally with global leadership (including Asia Sales, Product, Finance, and HR).
ACCOUNTABILITIES
Commercial Strategy & Growth
- Architect and execute a comprehensive go-to-market strategy across the Americas and EMEA regions
- Identify and capture "white space" opportunities within existing accounts (representing ~95% of revenue focus)
- Develop and implement multi-year strategic sales plans aligned with market trends and brand needs
- Drive revenue growth through improved account penetration and share expansion
Strategic Account Leadership
- Establish and maintain "Top-to-Top" relationships with VP/SVP/C-suite stakeholders at key global brands (e.g., Nike, New Balance, Walmart)
- Oversee the creation of detailed account plans and mapping of decision-makers across design, development, and sourcing functions
- Ensure consistent, high-quality engagement with key accounts to deepen partnerships and long-term value creation
Sales Organization Effectiveness
- Redesign and optimize account coverage to eliminate overlap and improve accountability
- Implement structured sales planning and performance management across the team
- Build and govern a robust sales pipeline and funnel management process
- Develop and coach sales talent, elevating capabilities across the organization
Cross-Functional Leadership
- Serve as the voice of the customer, providing structured feedback to product and Asia-based teams
- Collaborate with internal stakeholders to align commercial strategy with product innovation and supply chain capabilities
- Lead outbound marketing efforts in the absence of a formal marketing team, leveraging external partners as needed
Market Intelligence & Insights
- Analyze market trends, brand strategies, and competitive dynamics to inform growth strategy
- Identify gaps in market share and prioritize high-value opportunities
- Translate insights into actionable sales strategies and resource allocation
- 15+ years of progressive sales leadership experience within the global footwear and/or apparel industries
- Strong preference for candidates with both brand and supplier experience; supplier-side experience is critical
- Proven success managing large-scale commercial portfolios ($200M+) and leading high-performing teams
- Deep understanding of how footwear and apparel brands operate, including design, development, and commercialization cycles
Cultural Transformation
- Instill a proactive, performance-driven sales culture focused on accountability and execution ("Focus, Execute, Win")
- Drive a shift from reactive order-taking to strategic, consultative selling
- Lead change management efforts across a globally distributed sales organization
QUALIFICATIONS
Experience & Background
- 15+ years of progressive sales leadership experience within the global footwear and/or apparel industries
- Strong preference for candidates with both brand and supplier experience; supplier-side experience is critical
- Proven success managing large-scale commercial portfolios ($200M+) and leading high-performing teams
- Deep understanding of how footwear and apparel brands operate, including design, development, and commercialization cycles
Skills & Capabilities
- Expertise in strategic account planning and proactive selling methodologies
- Strong relationship-building skills with established networks across major global brands
- Ability to synthesize market data into actionable insights and strategies
- Demonstrated ability to lead organizational change and develop talent
- Highly collaborative, proactive, and capable of navigating complex global organizations
- Willingness to travel globally (including regular travel to Europe and periodic trips to Asia)
Education
- Bachelor’s degree required; MBA preferred
Additional Requirements
- Willingness to travel globally (including regular travel to Europe and periodic trips to Asia)
LOCATION + COMP
Location: Flexible within the United States (preferred), with openness to Europe
Travel: ~30% to Europe; periodic travel to Asia
Base Salary: $210K–$220K
Bonus: Target 40%
