Reporting to the CMO, the Senior Director, Brand Marketing is responsible for leading the development and implementation of the brand strategy and initiatives. This individual will oversee and drive the brand vision and ensure it is consistently applied across all marketing campaigns and brand initiatives. The Senior Director, Brand Marketing will oversee strategic brand storytelling and develop / cultivate programs and relations with key influencers to elevate the brand.
ACCOUNTABILITIES
- Oversee the marketing strategy and activation for all campaigns / initiatives
- Develop and execute compelling, on-brand marketing campaigns and plans
- Develop and execute marketing campaigns and creative activation strategies
- Oversee campaign activation direction for marketing channel owners and key stakeholders
- Evolve marketing programs and brand experience across platforms and consumer touchpoints
- Oversee campaign planning process and ensure all phases deliver marketing activation plans per objectives
- Oversee Women’s Marketing Team to develop innovative marketing strategies to support revenue growth
- Manage all PR / Media initiatives
- Develop and present annual marketing plan
- Develop and present innovative ideas to appeal to current customer base and new demographic channels
- Collaborate with marketing leadership to ensure brand vision and campaign plans align with existing and new customer targets and remain at the forefront of the apparel industry
- Collaborate with marketing channel owners and key stakeholders to ensure all marketing campaigns are conceived and activated in line with brand, product, and marketing objectives
- Identify, establish, develop, and optimize evolving success metrics
- Leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
- Oversee development and management of monthly / annual budget
- Maintain up-to-date knowledge of marketing methodologies, best practices, and processes
- Manage external agency relationships (Earned Media (PR), Paid Media, and Creative (TKG))
- Manage, coach, and develop the brand marketing team
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Proficiency in Microsoft Applications (i.e., Excel, PowerPoint, Word)
- Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
- Highly proficient in design copy and general marketing guidelines
- Highly proficient in brand development and multichannel marketing concepts
- Proficient in creative process, marketing, graphic design, and brand development
- Ability to analyze market trends, anticipate opportunities and develop strategic insights
- Ability to drive, influence and collaborate across numerous functional areas
- Strong communication and decision-making abilities
- Strong creative thinking and leadership
- Strong organization and planning skills
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Marketing or related field
- Minimum 10 years’ experience in a brand or creative management capacity
- Minimum 5 years’ experience in a leadership capacity
- Experience in retail and wholesale marketing
LOCATION
- This role is based out of company headquarters in Huntington Beach, CA
COMPENSATION
- The base salary range for this role is $210,000-$225,000.
