The Sales Manager will be responsible for developing and executing the wholesale sales strategy for the organizations Technical Footwear division. As the division expands, we're looking for an experienced Sales Manager to lead the growth of the wholesale and B2B sales channel for the footwear product line. This is an opportunity to build something from the ground up—developing sales strategy, establishing key retail and distribution partnerships, and creating a high-performing sales organization that will help shape the future of one of the most iconic cold-weather footwear brands in the industry. Initially, this position will focus on developing key accounts, establishing sales systems and processes, and building a strong sales pipeline. As the business grows, the role will evolve to include recruiting, developing, and leading a national sales team. This position works closely with leadership, product development, marketing, and operations to drive continued revenue growth while maintaining exceptional customer relationships and profitability.
ACCOUNTABILITIES
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Develop and execute the wholesale sales strategy for footwear product lines.
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Identify, prospect, and grow relationships with specialty retailers, distributors, government buyers, and strategic wholesale partners.
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Personally manage key customer accounts while building a scalable sales organization.
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Recruit, onboard, mentor, and manage outside sales representatives as the business expands.
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Build and maintain a healthy sales pipeline while providing accurate forecasting and revenue projections.
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Develop standardized sales processes, sales playbooks, and CRM best practices.
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Monitor account performance and identify opportunities for growth within existing customer relationships.
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Collaborate with Marketing to support product launches, promotions, trade shows, and dealer programs.
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Work closely with Product Development to communicate customer feedback, industry trends, and competitive intelligence.
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Partner with Operations to ensure customer expectations for inventory, fulfillment, and service are consistently met.
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Monitor sales performance, margins, and profitability while driving long-term sustainable growth.
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Represent the company professionally at customer visits, industry events, and trade shows.
QUALIFICATIONS
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5+ years of experience leading B2B or wholesale sales.
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Demonstrated success growing wholesale accounts and driving revenue growth.
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Experience selling footwear, outdoor equipment, outdoor apparel, or other premium consumer products.
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Experience working with specialty retailers, distributors, or dealer networks.
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Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
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Experience using Salesforce or similar CRM platforms.
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Excellent communication, relationship-building, and negotiation skills.
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Strong organizational and analytical abilities.
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Valid driver's license with a clean driving record.
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Ability to travel approximately 50% of the time.
Preferred Qualifications
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Experience managing and growing a sales team.
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Previous experience building a sales organization from the ground up.
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Knowledge of commission-based sales structures.
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Experience working with both independent manufacturer representatives and employed sales teams.
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Familiarity with the outdoor, hunting, backcountry, military, or aviation industries.
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Experience selling throughout the Midwest and Mountain West regions.
LOCATION
Remote within the Midwest or West Coast, with the ability to travel approximately 50% of the time.
COMPENSATION
The base salary range is between $80,000 - $100,000, plus a performance-based incentive program.
