Reporting to the Group Leader & Owner, the Sales Manager will lead the development and expansion of US wholesale distribution across running, outdoor, and multisport categories. This is a hands-on commercial leadership role focused on opening new accounts, strengthening retail partnerships and building an effective sales rep network. The Sales Manager will collaborate with marketing, product development, training, finance and operations to support retail partners and deliver a consistent customer experience. The role requires an entrepreneurial approach, strong commercial judgment and the ability to balance personal selling with longer-term business development.