Reporting to the VP of Sales & Marketing, the Sales Manager will lead and accelerate sales growth across Commercial and Consumer sales channels. Their primary objective will be to aggressively drive revenue growth by developing and executing strategic sales initiatives, expanding market share, identifying new business opportunities, strengthening customer relationships, and maximizing the performance of the Commercial and Consumer sales channels.
The Sales Manager will oversee B2B sales channels and, third-party marketplace platforms (including Amazon, Walmart Marketplace, and other online marketplaces), and key industry segments including promotional products, events, education, team sports, corporate branding, and consumer markets. This leadership position requires a hands-on sales professional who thrives on winning new business, growing existing accounts, coaching sales professionals, and delivering measurable revenue results. The ideal candidate combines strategic vision with the ability to execute and lead from the front while fostering a culture of accountability, collaboration, and continuous growth.
ACCOUNTABILITIES
Sales Leadership & Revenue Growth
- Develop and execute comprehensive sales strategies that achieve monthly, quarterly, and annual revenue objectives.
- Drive profitable sales growth across sales channels, customer segments, and territories.
- Build and manage a healthy sales pipeline while personally pursuing strategic opportunities and high-value accounts.
- Develop annual sales plans, forecasts, budgets, and growth initiatives aligned with company objectives.
- Analyze sales performance and implement corrective actions to maximize revenue, profitability, and market share.
- Establish sales metrics, monitor KPIs, and provide regular reporting to executive leadership.
- Lead, mentor, coach, and develop sales representatives and business development personnel.
- Establish individual and team sales goals while creating accountability for results.
- Conduct regular pipeline reviews, performance evaluations, and coaching sessions.
- Foster a high-performance sales culture focused on growth, collaboration, and continuous improvement.
- Assist in recruiting, onboarding, and developing future sales talent.
Sales Team Leadership
- Lead, mentor, coach, and develop sales representatives and business development personnel.
- Establish individual and team sales goals while creating accountability for results.
- Conduct regular pipeline reviews, performance evaluations, and coaching sessions.
- Foster a high-performance sales culture focused on growth, collaboration, and continuous improvement.
- Assist in recruiting, onboarding, and developing future sales talent.
Business Development
- Identify, prospect, and secure new business opportunities across multiple industries and customer segments.
- Develop strategic relationships with distributors, resellers, manufacturer representatives, and national accounts.
- Expand existing customer relationships while identifying opportunities for increased sales and market penetration.
- Develop action plans to penetrate new markets and expand distribution.
- Lead negotiations on pricing, contracts, and strategic partnerships.
Strategic Account Management
- Build and strengthen long-term relationships with key customers and strategic partners.
- Conduct presentations, product demonstrations, and business reviews.
- Understand customer objectives and develop customized sales solutions.
- Ensure exceptional customer satisfaction while increasing account revenue and retention.
Third-Party Marketplace Management
- Oversee the strategy, performance, and growth of all third-party marketplace sales channels.
- Develop and execute sales initiatives that maximize revenue, profitability, product visibility, and market share across marketplace platforms.
- Manage relationships with marketplace partners and third-party service providers to ensure optimal performance and continued growth.
- Collaborate with Marketing, Operations, and Product teams to optimize product listings, pricing strategies, promotions, advertising, inventory availability, and customer experience.
- Monitor marketplace performance metrics, competitive activity, customer feedback, and industry trends to identify opportunities for continuous improvement.
- Ensure consistent brand representation, pricing integrity, and execution across all marketplace channels.
QUALIFICATIONS
- Bachelor’s degree in business, marketing, or a related field preferred.
- 5+ years of progressive sales experience with a demonstrated record of exceeding revenue goals.
- 3+ years of sales leadership or sales management experience preferred.
- Proven success developing new business while growing existing customer relationships.
- Experience managing multiple sales channels.
- Experience managing Amazon Vendor Central, Walmart Marketplace, or similar marketplace platforms is highly desirable.
- Strong leadership, coaching, negotiation, presentation, and communication skills.
- Excellent organizational, analytical, and strategic planning abilities.
- Experience using Salesforce CRM, Microsoft Office Suite, and AI-assisted sales technologies.
- Self-motivated, goal-oriented, and capable of managing multiple priorities.
- Ability to travel as required.
COMPENSATION
The starting base salary for this role is $125,000+, depending on experience.
LOCATION
Based in Norco, CA with a hybrid in-office schedule and approximately 20% travel.
