Reporting to the global CEO, the Sales & Marketing Director, North America will set and lead the execution of the sales and marketing strategy across key accounts and specialty channels for our brand. Collaborating with a talented senior leadership team, this role offers an exciting opportunity to build on the company’s success and drive the organization to new heights through strategic vision, exceptional leadership, and a passion for results.
The ideal candidate is a seasoned sales leader with a proven track record of driving year-over-year growth, developing and executing successful sales strategies, and fostering strong internal and external partnerships. Equally skilled in data-driven decision-making, relationship management, and team leadership, the candidate must be as strategic as operational and not afraid to roll up their sleeves and get hands-on. They will thrive in a dynamic, mission-driven environment. At our organization, we are passionate about inspiring people to connect with nature. You will embody our brand values and play a key role in advancing our mission. You will lead by example—coaching and motivating your team, celebrating achievements, and fostering collaboration to achieve organizational goals.
ACCOUNTABILITIES
- Develop and drive key sales strategies or initiatives for all accounts across North America.
- Analyze and communicate sales and strategic data effectively to both internal stakeholders and external partners.
- Help establish best practices and process improvements internally to ensure healthy profitable growth practices.
- Recruit, retain and develop a team that delivers performance excellence while fostering a collaborative and authentic team environment aligned with the company’s culture.
- Deliver quarterly data-based sales projections. Grow top line revenue and maximize bottom line profits while maintaining long-term growth mindset.
- Regularly engage in competitive analysis, consumer trends, and market gaps to stay up to date on the marketplace.
- Strong analytical skills – ability to analyze account opportunities and develop strategies and plans.
- Work collaboratively with other departments to develop effective go-to-market strategies and sales initiatives.
- Manage the daily operations of the US entity including 3 pl distribution.
- Responsible for DTC for the US and Canadian market.
- Develop marketing strategies and build ambassador program.
- Bring energy and enthusiasm to the job and help us to build amazing culture and industry leading results.
QUALIFICATIONS
- 10+ years of senior sales leadership and strategy development resulting in consistently exceeding sales plans, building brands and setting successful strategy.
- Bachelor's degree in business, marketing, or an industry-relevant field or equivalent combination of education and experience.
- Track record in successfully managing an internal sales organization and external sales rep model.
- Understanding and experience in how to effectively manage, motivate, and support the development of employees at all levels within the team.
- Experience evaluating, selecting, implementing, and effectively utilizing CRM software, and basic business programs.
- Several years of experience in growing a premium or mission driven brand strongly preferred
- Knowledge and appreciation of the outdoor industry and relevant accounts management experience with accounts like REI.
LOCATION
This role is based in Salt Lake City, UT.
