The Regional Sales Manager, East reports directly to the Chief Commercial Officer (CCO) based in Europe. This is a ground-floor leadership role within the company’s newly established US entity. The organization is resetting and reimagining their North American business with new infrastructure, including a dedicated US warehouse, local customer service, and a purpose-built commercial organization. The Regional Sales Manager will be the architect of our premium retail partner network in their designated territory. Day-to-day collaboration includes the counterpart Regional Sales Manager (West), the US warehouse and customer service team, and the global marketing and product development teams at the Italy HQ. Regular interaction with the Board of Directors is expected during quarterly business reviews.
KEY RESPONSIBILITIES
Premium Retail Network Development
- Identify, prospect, and secure partnerships with high-end specialty cycling retailers, premium sporting goods stores, and luxury lifestyle retailers.
- Design and implement the organization’s Shop-in-Shop concept within select retail partners.
- Build a curated network of 30 to 40 premium retail doors within the first 18 months, prioritizing quality and brand alignment over volume.
- Negotiate commercial terms including margin structures, visual merchandising commitments, minimum order quantities, and exclusivity arrangements.
Revenue Generation & P&L Ownership
- Own the regional revenue target and deliver consistent sell-in and sell-through growth.
- Develop and execute seasonal go-to-market plans aligned with the company’s global collection calendar.
- Manage regional forecasting, order book management, and inventory allocation in coordination with HQ.
- Drive B2B revenue while supporting the D2C e-commerce channel through local market intelligence.
Agent Network Management
- Evaluate and restructure existing agent relationships to complement the sales strategy.
- Set clear performance expectations, territory definitions, and accountability metrics for agents.
- Ensure full personal accountability for results, whether delivered directly or through agent partnerships.
Brand Building & Market Positioning
- Serve as the primary territory brand ambassador, representing the brand at trade shows cycling events, group rides, and industry gatherings.
- Build relationships with key opinion leaders, cycling media, professional teams, and community influencers.
- Collaborate with the global marketing team to develop US-specific activation strategies, local events, and grassroots community engagement.
Operational Excellence
- Work closely with the US warehouse and customer service teams to ensure seamless order fulfillment, returns management, and after-sales support.
- Provide structured market feedback and competitive intelligence to the CCO and global product team.
- Utilize CRM (HubSpot) and POS tools (Shopify) to maintain pipeline visibility, track retail performance, and deliver accurate reporting once implemented.
- Deliver weekly dashboards and monthly business reviews to the CCO.
Strategic Growth & Leadership Pathway
- Contribute to the development of the US market entry strategy, including channel strategy, pricing architecture, and competitive positioning.
- Collaborate with the regional sales counterpart to ensure consistency in brand positioning and commercial terms.
QUALIFICATIONS
- Proven track record of building from scratch or significantly restructuring wholesale distribution networks.
- Entrepreneurial drive to build business from the ground up; comfortable operating with lean resources and high autonomy.
- Demonstrated success in sell-in and sell-through management with premium specialty retailers with deep understanding of what it takes to protect and elevate a luxury/performance brand.
- Experience managing and optimizing independent sales agent/rep networks.
- Direct experience with Shop-in-Shop, or branded retail environment buildouts.
- Strong understanding of the east coast US cycling market landscape, key accounts, and regional dynamics.
- Existing network of relationships with premium US cycling and outdoor retailers.
- Experience with European premium brands entering or scaling in the US market.
- Familiarity with the Shopify ecosystem and B2B e-commerce platforms.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Business or related field; MBA preferred
- 8–15 years of progressive sales leadership experience in premium/luxury outdoor, cycling, technical sporting goods, or high-end consumer brands.
- Personal passion for cycling and the outdoor/active lifestyle
LOCATION
This role is remote for individuals based on the east coast.
COMPENSATION
The starting base salary is $130,000 + bonus.
