The Regional Marketing Director will lead the brand, product and marketing strategy in North America for an established international consumer brand entering an exciting phase of growth. With responsibility for strengthening brand positioning, increasing consumer engagement and driving commercial performance, this leader will develop and execute a compelling marketing agenda that builds visibility, desirability and relevance across the region.
Working closely with regional leadership, global stakeholders and external partners, the Marketing Director will translate broader business ambitions into impactful brand campaigns, product strategies and consumer activations. The role combines strategic brand building with hands-on execution, ensuring marketing investment supports both long-term brand equity and commercial growth.
This is an opportunity for a creative, commercially minded marketing leader who thrives in an entrepreneurial environment, brings fresh thinking to established brands and has the energy and influence to drive meaningful change.
ACCOUNTABILITIES
Brand Strategy + Consumer Engagement
- Develop and lead the regional brand and marketing strategy, translating long-term growth ambitions into clear priorities, seasonal plans and consumer initiatives.
- Strengthen brand positioning, awareness and desirability, identifying opportunities to reach new audiences and deepen engagement with existing consumers.
- Develop a strong understanding of consumer behaviour, market trends and competitive dynamics to inform brand strategy and marketing investment.
- Balance long-term brand building with commercially focused initiatives that support business growth.
Creative Marketing + Brand Communications
- Develop innovative marketing campaigns and activations that increase brand visibility, cultural relevance and consumer engagement.
- Lead PR, communications and media strategy, ensuring consistent and compelling brand storytelling across channels.
- Identify and develop strategic partnerships and collaborations that extend brand reach and create meaningful consumer connections.
- Bring fresh thinking to the marketing agenda, challenging conventional approaches and identifying opportunities to differentiate the brand.
- Evaluate campaign effectiveness and use consumer insights and performance data to inform future activity.
Product Strategy + Merchandising
- Lead regional product and merchandising strategy, ensuring assortments reflect consumer needs, market opportunities and commercial priorities.
- Develop clear product segmentation and positioning across markets, channels and consumer groups.
- Partner with commercial and distribution teams to align product direction with brand positioning and growth objectives.
- Ensure product storytelling is integrated into marketing campaigns, communications and consumer-facing activity.
Omnichannel Marketing + Commercial Collaboration
- Develop marketing strategies that support a consistent and engaging consumer experience across wholesale, retail and ecommerce.
- Collaborate with internal teams and external partners to deliver integrated brand and product initiatives.
- Work closely with commercial stakeholders to ensure marketing priorities support distribution, customer engagement and business performance.
- Identify opportunities to strengthen the connection between brand investment, consumer demand and commercial results.
Global Alignment + Stakeholder Management
- Partner with global marketing teams to align regional priorities with the broader brand strategy.
- Translate global direction into locally relevant initiatives while maintaining consistency in brand positioning and messaging.
- Bring regional consumer insights and market intelligence into global discussions and strategic planning.
- Build strong relationships across a matrix organisation, influencing internal stakeholders and external partners to deliver shared objectives.
Team Leadership + Development
- Lead, coach and develop a multidisciplinary team across brand, communications and merchandising.
- Foster a creative, collaborative and high-performance culture that encourages innovation, accountability and ownership.
- Establish clear priorities and ensure effective execution of marketing initiatives.
- Inspire teams and stakeholders around a shared vision for brand development and growth.
QUALIFICATIONS
- Significant senior-level brand and marketing experience within consumer-facing businesses, ideally across sports, fashion, lifestyle or other consumer sectors.
- Proven ability to develop and execute brand strategies that increase awareness, relevance and consumer engagement.
- Strong creative instincts, with experience developing impactful campaigns, partnerships and brand activations.
- Solid understanding of product strategy, merchandising and consumer segmentation, with the ability to connect product decisions to brand positioning and commercial performance.
- Broad expertise across brand marketing, PR, communications, media and consumer engagement.
- Strong commercial acumen, with experience working closely with sales, retail, ecommerce and distribution teams.
- Experience operating within international or matrix organisations, balancing regional market needs with global brand priorities.
- Excellent communication, influencing and stakeholder management skills.
- Demonstrated success leading and developing teams, with an engaging and collaborative leadership style.
- An entrepreneurial mindset, combining strategic vision, creativity and a hands-on approach to execution.
COMPANY CULTURE
- Dynamic, international and collaborative working environment.
- Entrepreneurial culture that encourages creativity, fresh thinking and initiative.
- Ambitious growth agenda with the opportunity to make a meaningful impact.
- Strong emphasis on collaboration, accountability and cross-functional partnerships.
- Opportunity to shape regional brand strategy within an established global business.
- Fast-paced environment suited to an energetic, adaptable and commercially minded leader.
LOCATION & COMPENSATION
- This position is based in New York City, with a hybrid working arrangement requiring three days per week in the office.
- Targeted base salary compensation is $180,000 -$200,000 plus bonus.
