Reporting to the North America GM, the Senior Director will be responsible for setting commercial direction for the organizations growing range of award-winning outdoor products across the US and Canada. This role will also be a member of the North American Leadership Team and will partner with Leadership in setting business strategy, inclusive of product and product line strategy. This commercial leader is directly responsible for driving revenue and margin growth across all wholesale accounts including large national accounts, key accounts and 450+ specialty accounts throughout North America. They will provide commercial excellence and leadership including building a comprehensive and overarching sales strategy as well as lead the internal team and external agencies to achieve and exceed revenue and profit targets. The company’s sales organization is expected to provide best-in-class support and partnership to dealers including: strategic thought leadership, assortment planning, merchandising, promotional support, education & staff training, business analytics, and technical product expertise.