Reporting to the General Manager, we’re looking for a hands-on Marketing Manager to grow two premium challenger brands in North America. The Marketing Manager will lead marketing strategy and execution across channels, manage a small team and external partners, and play a key role in product launches, brand awareness, and retail success.
ACCOUNTABILITIES
- Marketing Strategy: You own the marketing strategy for North America. While global brand strategy and core website foundations are set by HQ, you define how those brands come to life in the US and Canada. You decide what to adopt, adapt, or create locally, using global assets where they make sense and building new ones where the market demands it.
- Management Team leadership: You are part of the North American Management Team and play an active role in shaping how the business grows. You contribute beyond marketing, help set priorities, and bring a clear market and customer perspective to leadership discussions.
- Build and guide a small, strong team: You lead a lean North American marketing team and work closely with agencies and freelancers. You set priorities, give direction, and stay close enough to the work to keep quality high and timelines realistic.
- Drive launches, campaigns, and brand building: You oversee product launches and key campaigns from concept through execution. That includes messaging, creative alignment, channel mix, retail activation, and PR, always with a clear sense of what will move the business and strengthen the brand.
- Manage partners and performance: You collaborate with external partners across PR, digital, and SEO. You track performance, ask the right questions, and use insights to sharpen future decisions, without getting lost in dashboards.
- Connect North America with HQ: You work closely with colleagues in the Europe across brand, product, and digital. You help bridge perspectives between a mature European market and a fast-evolving North American one, ensuring alignment without slowing things down.
- Be a partner to Sales and Retail: You work closely with the Sales team, reps, and retailers to ensure marketing supports sell-through, dealer training and engagement, and in-store experience.
QUALIFICATIONS
- Bachelor’s Degree or equivalent work experience preferred.
- 8+ years of marketing experience, with 4+ in people and team leadership.
- Experience building and developing marketing teams
- A proven track record in a fast-moving environment where strategy and execution sit close together, and where you’re expected to think, decide, and do.
- Strong digital marketing experience, preferably in paid media
- Experience with retail marketing, dealer networks, or sales-led environments
- Proven experience with content, campaigns, and launches
- Ability to lead complex projects end to end across teams, partners, and timelines
PREFERRED QUALIFICATIONS
- Premium retail brand experience
- Marketing experience with independent & specialty retailers
- PR experience or close agency collaboration
- Experience working in a satellite office or international organization
- Commercial or sales-facing experience
LOCATION
This position is based in Santa Cruz, CA. Requires three days per week in office minimum.
10% international and domestic travel.
COMPENSATION
$120,000-$150,000 + bonus, dependent on experience & qualifications.
