Reporting to the Chief Executive Officer, the General Manager, NA holds full strategic and operational responsibility for the region, including P&L management, organizational leadership, and commercial strategy execution. This individual will be responsible for maximizing the commercial opportunity in the region through market development, operational efficiency, and sustained revenue and margin growth. The General Manager will lead all commercial functions within the NA business, with a particular focus on sales, marketing, and customer partnerships, while fostering collaboration with central finance, supply chain, and product teams located in OCEANA.