Reporting to the Chief Revenue Officer, the Director of Ecommerce & Digital Experience will operate as the business owner of the ecommerce channel, responsible for driving profitable revenue growth while delivering a best-in-class digital shopping experience. This role sits at the intersection of ecommerce strategy, digital product, merchandising, and analytics and will lead performance, experience, and growth of the DTC channel. The right candidate is a strong operator who can translate data and consumer behavior into actionable strategies that drive both growth and customer loyalty. Ecommerce is a core growth driver for the brand, and this role will play a central role in shaping the brand’s digital future.
ACCOUNTABILITIES
Ecommerce Performance & Business Ownership: You will own the performance of the ecommerce channel and be accountable for delivering profitable growth.
Responsibilities include:
- Ecommerce revenue forecasting and planning
- Monitoring and optimizing key drivers including traffic, conversion rate, and average order value
- Identifying opportunities to scale revenue while protecting contribution margin
- Partnering with marketing and finance to align acquisition investment with profitability targets
Digital Experience & Site Strategy: You will shape how the brand comes to life online.
Responsibilities include:
- Defining the site merchandising strategy across homepage, collections, and campaign landing pages
- Leading product launch merchandising strategies and seasonal storytelling
- Ensuring best sellers, new arrivals, and key styles are effectively surfaced
- Partnering with brand and marketing teams to ensure campaign alignment with the onsite experience
Conversion Optimization & Customer Journey: Lead initiatives that improve the end to end ecommerce customer journey.
Responsibilities include:
- Identifying friction points across product discovery, PDPs, and checkout
- Leading experimentation and A/B testing initiatives
- Improving landing page performance for marketing campaigns
- Ensuring the digital experience supports the full lifecycle from acquisition through repeat purchase
Search, Discovery & Organic Growth: Lead the brand’s organic discovery strategy across traditional search and emerging AI driven platforms.
Responsibilities include:
- Developing SEO strategy across site architecture, product pages, and editorial content
- Implementing Answer Engine Optimization (AEO) strategies for AI driven search experiences
- Ensuring products are discoverable across emerging discovery platforms including generative search tools
- Partnering with marketing and content teams to increase organic traffic and brand visibility
Ecommerce Technology & Platform Ownership: You will own the evolution of the ecommerce platform and ensure the technology stack supports continued growth.
Responsibilities include:
- Managing relationships with ecommerce development partners
- Prioritizing platform improvements and feature development
- Evaluating tools that improve merchandising, personalization, and analytics
- Ensuring the platform supports both marketing initiatives and operational efficiency
Data, Analytics & Experimentation: Build a culture of data driven decision making.
Responsibilities include:
- Developing reporting frameworks that provide clear visibility into ecommerce performance
- Analyzing customer behavior across acquisition, merchandising, and retention
- Translating insights into actionable strategies that drive growth
AI, Personalization & Emerging Technology: Evaluate and implement emerging technologies that enhance the ecommerce experience.
Responsibilities include:
- Identifying opportunities to leverage AI driven tools for merchandising, personalization, and content generation
- Improving product discovery through intelligent search and recommendation engines
- Leveraging automation and AI tools to improve team productivity and decision making
Cross Functional Leadership: Success in this role requires close collaboration across the organization.
You will work closely with:
- Marketing to align site experience with campaigns and acquisition strategy
- Merchandising and product teams to support launches and assortment storytelling
- Operations to ensure inventory considerations are reflected in site strategy
- Technology partners to support ongoing platform development
QUALIFICATIONS
- 8 to 12+ years of ecommerce or digital commerce experience
- A proven track record of driving profitable ecommerce revenue growth
- Strong understanding of ecommerce merchandising, digital experience, and conversion optimization
- Experience managing ecommerce platforms such as Shopify or similar
- Strong analytical skills and comfort working with ecommerce performance metrics
- Ability to lead cross functional initiatives and influence across teams
LOCATION
This role is remote, with a preference for candidates based in the eastern time zone.
COMPENSATION
The base salary for this position is $190k + bonus.
