The Director of Customer Acquisition is responsible for defining and executing the companies paid media strategy across the full customer funnel, with accountability for customer acquisition and demand generation. This role leads the digital advertising function with end-to-end ownership of strategy, execution, optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced analytics programs. Reporting to the Senior Director, Performance Marketing & Partnerships, this leader works cross-functionally across internal teams, external agencies and vendor partners to translate business objectives into scalable, high-performing media strategies. The role balances near-term performance with long-term brand and awareness building, ensuring that upper-funnel investment drives measurable downstream impact on consideration, conversion, and customer quality. This is a strategic and hands-on role for a paid media leader who thrives in complex environments and is passionate about building modern, full-funnel advertising programs that drive awareness, acquire high-quality new customers, and connect media investment directly to business growth.