Reporting to the VP of Marketing and Innovation, the Director of Brand Communications is the strategic owner of brand narrative and integrated communications approach. This role defines how the brand shows up in culture; what we say, why it matters, and how our stories connect across paid, earned, owned, and social. The Director of Brand Communications will translate brand strategy, business priorities, and consumer insight into clear communication platforms, campaign architectures, and channel strategies that guide teams and agencies. This leader is accountable to ensure all brand communications are cohesive, culturally relevant, and drive long-term brand equity and business impact.