• Be the voice of the North American consumer and the company’s customer within the business
• Lead the implementation of customer surveys and research; analyze results and report on findings
• Work with the Customer Experience team to continuously input customer feedback into marketing programs and plans
• Brief research agency’s customer research as needed

• Create emotional connection with the target North American consumer for self-guided, active travel, and brand awareness by leading the creation and distribution of compelling brand stories
• Guide Global Brand team to create content and assets that resonate with the North American customer
• Plan the distribution channels for branded content, both online and offline, using earned, owned and bought media, and ensure measurability and accountability for investment

• Be the lynchpin between the North American Sales, Product and Global Performance Marketing and CRM teams, ensuring leads are generated at budgeted CPEs and enquiries are converted at forecast levels
• Monitor and direct performance budgets
• Provide trends and insights to the Global Performance team to optimize bid strategies and overall performance
• Deliver a customer marketing program that drives repeat booking and brand loyalty

• Partner with Tech to improve the performance of the US website: user acquisition and onsite conversion.
• Oversee production of new North American-specific online content and adaptation of global content that drive relevant traffic based on keyword research and contributes to the North American ‘flavour’
• Work with the Global Tech team to continuously improve the online conversion funnel
• Partner with agencies as needed to conduct CRO and SEO improvement as needed
• Produce a North American marketing plan that aligns to global sales and marketing strategy and North American growth goals
• Produce and own the marketing budget and report on performance vs budget; reforecast where necessary

• Identify the areas of specialism needed to deliver the North American marketing plan and recruit a team accordingly
• Set clear goals for the team and drive high performance
• Work closely with the global performance, brand and CRM/Martech teams to deliver against US growth goals and the marketing plan
• Work with the Chief Growth Officer to deliver the overall Adventure Sales and Marketing strategy and input into business reporting

• 15+ years in Marketing roles
• Must have worked in high growth, direct-to-consumer businesses
• Must be able to show how you have grown a direct-to-consumer brand (in revenue and customer terms) and have managed budgets upwards of $2m
• Will have experience across the marketing mix, but with a focus on digitally-led customer acquisition and brand-building
• Must be able to demonstrate how you have scaled a Marketing team
• Will ideally have previous experience marketing travel and/or active/outdoor products and services
• Experience in a Global business, with dotted line reporting and matrix management, a plus
• The role will suit autonomous individuals who thrive in nimble, rapid change businesses, not corporate environments
• Must be based in the Denver area. There is a hybrid home/office model with a minimum 2 days per week in the office.

LOCATION

This role is based in Denver, Colorado. 

COMPENSATION