U.S. Ski & Snowboard CEO Sophie Goldschmidt on Leading at the Intersection of Sports and Business
How I Hire
Sophie Goldschmidt is the President and CEO of U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding in the United States. Sophie is an award-winning global sports marketing leader who has worked with Adidas, the NBA, Women's Tennis Association, Rugby Football Union, PGA, and World Surf League. Sophie shares insight and advice from the intersection of sports and leadership, how the world of elite athletes has influenced her hiring philosophy, and more.
Highlights from our conversation include:
- What drew her to the business of sport (1:47)
- Sophie’s first break (2:50)
- Navigating a complex stakeholder matrix (6:10)
- Working across the business and sports sides of the organization (7:14)
- The vision that drove 70 million in revenue (8:11)
- Approaching unique campaigns and projects (10:50)
- Challenges as Sophie and her team implemented their strategy (13:08)
- The role of talent in U.S. Ski & Snowboard’s success (16:28)
- How past experiences at sports organizations informed Sophie’s approach at U.S. Ski & Snowboard (18:20)
- What the world of elite sports has taught her about developing leaders and teams (21:37)
- What she looks for in a leader (23:21)
- Advice for emerging leaders and those who want to break into the sports industry (25:25)
Visit HowIHire.com for transcripts and more on this episode.
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