Hiring for Creative Excellence with CCO Jean Batthany
How I Hire
<p>Award-winning global creative executive <a href="https://www.linkedin.com/in/jeanbatthany/" rel="nofollow">Jean Batthany</a> sits down with Roy to dig into the nuances of creative leadership, when organizations should hire a creative leader, and how to assess the skills and competencies that make them successful.</p>
<p>Jean brings a wealth of experience and insight to the podcast; she has spent over thirty years leading brand-side and agency creative teams. Jean began her career at top advertising agencies like BBDO, M&C Saatchi, Merkley+Partners, and Saatchi & Saatchi before transitioning to leading in-house creative strategy for Disney Parks and Resorts, where she served as VP, Global Creative. Most recently, she led a team of over 300 creatives at Walmart as Chief Creative Officer.</p>
<p>Highlights from our conversation include:</p>
<ul>
<li>The key elements of a successful brand strategy (4:44)</li>
<li>Balancing creativity and leadership skills in teams (5:33)</li>
<li>When and why brands should hire a Chief Creative Officer (7:14)</li>
<li>How to measure the success of a brand creative leader (7:50)</li>
<li>The role CCOs play in driving great creative (9:59)</li>
<li>The best advice Jean received as a young creative (12:28)</li>
<li>What she looks for in creative leaders (13:40)</li>
<li>The difference between a brand creative leader and a CMO -- and how they work together (14:29)</li>
<li>Jean’s advice to early-career creatives (15:51)</li>
</ul>
<p>Visit <a href="https://howihire.com/" rel="nofollow">HowIHire.com</a> for transcripts and more on this episode.</p>
<p>Follow Roy Notowitz and Noto Group Executive Search on <a href="https://www.linkedin.com/company/notogroup/" rel="nofollow">LinkedIn</a> for updates and featured career opportunities.</p>
<p>Subscribe to <i>How I Hire</i>:</p>
<ul>
<li><a href="https://podcasts.apple.com/us/podcast/how-i-hire/id1477653356" rel="nofollow">Apple</a></li>
<li><a href="https://open.spotify.com/show/7HQxrWSu1iLcFxRiDTIxX4" rel="nofollow">Spotify</a></li>
<li><a href="https://music.amazon.com/podcasts/ea434992-ddda-4a89-80b0-03196c39c883/How-I-Hire" rel="nofollow">Amazon</a></li>
<li><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9lR2F4MFNDWA?sa=X&ved=0CAYQrrcFahcKEwiYqI-5scftAhUAAAAAHQAAAAAQAQ" rel="nofollow">Google</a></li>
</ul>