CMO Dina Keenan on Building Marketing Teams

How I Hire

• 24 min

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Dina Keenan is a marketing leader with deep experience in CPG, retail, fashion, and beauty. She recently served as CMO of New Seasons Market, where she led a high-performing team in a period of rapid growth for the company. Dina emphasizes connection and purpose in her work and has a passion for building effective teams. We get into the details of CMO hiring and more. Highlights from our conversation include: • Which skills and competencies to look for when hiring a CMO (4:02) • How to evaluate the analytical capabilities of a CMO candidate (6:39) • The importance of having a creative vision as a CMO (7:33) • How CMOs are developing both art and science skills today (8:25) • How to look for values alignment when interviewing CMOs (9:46) • Dina’s experience coming into purpose-driven brand (11:24) • How to assess an existing team as a new CMO (13:44) • How Dina structures her teams (14:50) • What steps she takes when a team member doesn’t succeed in their role (16:38) • How Dina identifies future leaders (20:23) Visit <a href="https://howihire.com" rel="nofollow">HowIHire.com</a> for transcripts and more on this episode. Follow Roy Notowitz and Noto Group Executive Search on <a href="https://www.linkedin.com/company/notogroup/" rel="nofollow">LinkedIn</a> for updates and featured career opportunities.